As a business owner, your email list is one of your most valuable assets. So let’s learn how to leverage Pinterest to grow your email list!

Today we’re going to be walking you through a process for growing your email list. I have with me Amanda from A Crafted Passion, whose been on the podcast before with me in an episode talking about promoted pin campaigns. 

If you haven’t yet invested the time into sending out a consistent newsletter to your subscribers (or haven’t even started an email list), this episode will help you get started. Even if you’ve gotten started, today’s podcast can help you to refine your list-building skills.

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Leverage Pinterest to Grow Your Email List

Step 1:  Choosing An Email Service Provider

To get started, you need an email service provider to send marketing emails. Selecting one can be really overwhelming since there are so many options to choose from. I originally started out using Mad Mimi. The program was free and easy to send out my newsletter. When I moved towards sending more regular emails I migrated to GetResponse, which was very technical and not very intuitive.

Finally, I switched over to ConvertKit in October 2016. I’ve never looked back!

We recommend using an email service provider that has a free trial, that is user-friendly, and that allows you to tag. Tagging allows you to target people who have specific interests, like gift guides or promoted pins.

Related: Email Marketing is Alive and Well

Step 2: Create Your Lead Magnet (AKA Your Freebie)

When people sign up for your email list, be sure to give them something in exchange. Some ideas to consider include:

* a coupon code

* a guide

* a product buying guide

* a planner 

* a tips page

Offer something really amazing, something you could actually sell! That will make people totally willing to sign up in order to receive it. It might feel super overwhelming to create your freebie in the beginning. Don’t let this stop you from doing it. Also know that you’ll need to test things out until you discover what your audience responds to best.

Ultimately, you’ll create several lead magnets to target readers with specific interests. But let’s not get ahead of ourselves!

Step 3: Use Pinterest to Market Your Lead Magnet

The final step in the process is to use pinnable images to drive traffic to your lead magnet. Ideally, you should drive traffic to both a landing page for your freebie, as well as a blog post that touts all of the benefits of your freebie.

Maybe you don’t have a post about your freebie, but you have a landing page. Amanda uses Thrive Themes for her landing pages. The one disadvantage of landing pages is that they don’t allow you to “host” a Pinteres...