If you’ve ever lowered your coaching price mid-sentence, avoided saying it altogether, or thrown in extra bonuses to make your offer feel “worth it”, this episode is for you. In this honest, no-fluff episode, Jo helps you finally feel confident about what you charge. It’s not just about the number – it’s about the belief behind it.

Key Timestamps:

[00:01:00] Why Pricing Feels So Loaded

[00:05:00] What Makes Pricing So Personal

[00:06:30] A Fresh Way to Price Your Coaching

[00:07:30] Why Your Offer Must Speak to Basic & Aspirational Needs

[00:09:00] What To Do After You Say Your Price

[00:10:45] When Discounts Do and Don’t Make Sense

[00:12:00] Growing Your Price As You Grow Your Confidence

You don’t need the perfect number – you need a price you can say with clarity, courage, and conviction.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.