The Delighted Customers Podcast with Mark Slatin

#119 The Impact of Partnerships on Customer Experience


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'Duh' was a common phase when I was an adolescent.  Kids used it in a not-so-nice way to let the other person know that what they were stating was obvious. 

In all of my years in customer experience management, it never occurred to me to consider the impact of partnerships on CX.

If you think about it, it's a 'duh.'

On today's show, I'm excited to introduce Theresa Caragol, who has authored  Partnering Success: The Force Multiplier to Achieve Exponential Growth.

Theresa shares powerful insights on how to move beyond “random acts of partnering” and build intentional strategies that drive meaningful business outcomes.

We explore Achieve Unite’s three-part framework—talent development, ecosystem strategy, and profitable growth programs—and its role in fostering successful partnerships.

Other key topics include:

  • Why strategic partnerships are essential to delivering exceptional customer experiences.
  • Common misconceptions leaders have about partnerships and how to uncover gaps in their strategies.
  • The concept of “partner lifetime value” versus “customer lifetime value” and the unique benefits of prioritizing it.

Tune in to learn how to create partnerships that not only fuel growth but also elevate your customer experience to the next level!

Show Notes:

  • 2025 Partnering Trends: https://www.linkedin.com/pulse/2025-partnering-success-trends-theresa-caragol-bc7mf/?trackingId=O%2F4Y2pViSJa%2BFsYtopOTpw%3D%3D
  • Link to what we would tell our younger selves: https://www.linkedin.com/pulse/letter-our-younger-selves-theresa-caragol-czzoe/?trackingId=01m35CVRRhuwhlMSwAbtyQ%3D%3D
  • All the partnering success monthly editions https://www.linkedin.com/newsletters/6932307608557010944/
  • Partnering Success book for order: https://theresacaragol.com/partnering-success-book/
  • Press release Partnering success book: https://www.einpresswire.com/article/739586771/theresa-caragol-s-new-book-shows-how-strategic-partnerships-drive-today-s-business-success

Meet Theresa

Theresa Caragol is the Founder and CEO of AchieveUnite Inc. A visionary leader with over 20 years of experience in global partnerships and strategic alliances valued at $500M+. She has driven business growth across 50+ countries through innovative collaboration. Theresa is passionate about empowering leaders through growth, trust, and collaboration. With expertise in leadership development, emotional intelligence, and partnerships, Theresa has trained thousands in leadership, channel, and partnering best practices. She also designs programs for companies, associations, and universities.

A sought-after speaker and author of Partnering Success: The Force Multiplier to Achieve Exponential Growth (Amazon #1 New Release and best seller in 20+ categories), Theresa has held executive roles at Extreme Networks, Ciena, and Nortel. She holds an MBA, an Executive Master’s in Leadership, and an executive coaching certification.

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The Delighted Customers Podcast with Mark SlatinBy Mark Slatin | The Agile Brand

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