This week, we’re kicking off the first in a three-part series to help you make the transition from a startup business owner to soldout and scaling. We’re going to start things off with the basics: how do you find high-quality, paying customers – wherever you are in your business. We take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.

In this episode, you'll hear…

1. 03:16 - Why most business owners approach finding clients backwards
2. 09:59 - Where I went wrong in my first business
3. 19:33 - Finding a market for your ideal clients
4. 27:40 - How to differentiate your business
5. 36:57 - Leaning into your expert status
6. 40:36 - Creating content geared towards your ideal clients

RESOURCES:

1. Get your ticket to From Startup to Soldout here: samvanderwielen.com/fsso-oyt
2. Checkout Sarah @ Former Lawyer: formerlawyer.com

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER