“You miss 100% of the shots you don't take.” – Wayne Gretzky

Steve Sims is a master at making the extraordinary happen...

Growing up in East London, Steve began his career as a bricklayer for his family’s construction company, but grew tired of the long hours and low salary. He committed to surrounding himself with people who had more money, and were having more fun, and that’s exactly what he did.

As his network expanded, Steve launched luxury concierge company, Bluefish, that made once in a lifetime experiences happen for the rich and famous. He’s organized private dinner parties at museums in Florence with Andrea Boccelli as the guest tenor, sent people down to the wreck of the Titanic, and brought guests on a private tour of SpaceX led by its legendary founder, Elon Musk.

As a speaker, Steve has presented to Harvard and the Pentagon. He’s also worked with an eclectic mix of leaders and changemakers, from Elton John and Richard Branson to Donald Trump and Sting. His latest book is Go for Stupid.

In this episode:

Let’s WIN THE DAY with Steve Sims!

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Show links:

⚡ Steve Sims website

📷 Steve Sims Instagram

📚 Go For Stupid: The Art of Achieving Ridiculous Goals by Steve Sims

🎤 Steve Sims Inner Circle

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Timemarkers:

2:25 Lessons on entrepreneurship

6:35 Reframing negative events

8:15 How Steve became successful

11:45 Training your brain for opportunity

14:07 What Steve learned from Elon Musk

15:21 Ignorance is a superpower

21:20 ‘I can’ vs ‘IQ’

22:55 How to connect with influential people quickly

35:23 Your relationship with fear

39:25 Don’t lose yourself trying to impress other people

42:38 The biggest mistakes people make with branding

48:19 Go for Stupid

51:19 The importance of being yourself

55:15 Parenting tips

59:49 Affirmation

1:00:15 Rocket Round

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