Episode: 123

Title: Daily Dose - Building Trust Equity with EASE

Host: Michael J. Maher

Guest: Brandon Tracy

Description: What does it take to build trust equity? Our guest today, Brandon Tracy, believes that it can be built with EASE (Engagement, Awareness, Support, and Education). Listen as he dives into these four areas where we also learn: • Look at 2020 as a whole goal; quarantine is just a few months of production • How to use empathy to increase your awareness • Why 10 different agents can do the same “things” yet get dramatically different results • The reason people are afraid of support is the accountability tied to it…and how to connect • The education that he’s providing his agents during quarantine This is an amazing episode that you will listen to again and again. Brandon’s most loved comment from the live show was to “Focus on the evidence of your actions….that’s what you need to keep doing!”

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