What if your greatest failure became the foundation of your ultimate success?

In this episode of Harder Than Life, Kelly Siegel speaks with Michael E. Jordan, the visionary founder and CEO of UNRL, a premium lifestyle and performance apparel brand. Michael’s journey is a masterclass in resilience, grit, and the power of bouncing back after devastating setbacks.

At just 19, Michael experienced the heartbreak of losing a business he poured his soul into. But instead of giving up, he turned failure into fuel, eventually building UNRL into a global brand competing with the likes of Nike and Lululemon. In this candid conversation, Michael shares the lessons he learned along the way, the importance of faith and family, and why giving back is a non-negotiable part of success.

🔥 Key Takeaways from the Episode:

💡 Don’t miss this inspiring story of grit and growth. Michael’s journey proves that setbacks are just setups for the next breakthrough.

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