Creating a LinkedIn profile that attracts your ideal clients doesn’t have to be overwhelming. In this episode, Jo walks you through the essential ingredients of a client-attracting profile – one that communicates who you help, how you help, and why you’re the right coach for the job. Whether you’re just starting out or your profile needs a refresh, this episode will help you make LinkedIn work for your business.

Key Timestamps:

[00:00] The Problem With Most Profiles

[01:30] What Your Profile Really Needs to Do

[02:20] Crafting a Compelling Headline

[03:10] The About Section That Converts

[04:00] Design Tips That Make You Look Pro

[06:00] Making the Most of the Featured Section

[09:00] Company Pages, Newsletters & Beyond

“Your LinkedIn profile isn’t just a static page – it’s a living, breathing space that builds trust and creates real opportunities.” - Jo Lott

Don’t let your profile blend in – give it the clarity, warmth, and polish it needs to attract the clients you’re meant to serve.

 Grab the LinkedIn Branding Kit for under £50 – use code LINKEDIN20 for 20% off this July: Get the kit here.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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