I'm talking about the misconception that you need to be a branding expert to excel in brand photography. Your business background and marketing knowledge can be sufficient. And truly what brand photography comes down to is asking the right questions and understanding the client's goals. Crafting strategic brand sessions is key!

If you're willing to think strategically with your brand sessions and figure things out, brand photography is definitely for you, even if you don't feel like a branding expert. Here are the highlights of this episode:

00:30 Overcoming the Brand Expertise Myth

00:59 The Power of Asking the Right Questions

02:17 Embracing New Challenges in Brand Photography

02:56 Creative Approaches to Unfamiliar Industries

04:19 Leveraging Existing Resources for Inspiration

05:50 The Importance of Strategy in Brand Photography

07:31 Adopting a Figure-It-Out Mindset

 

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LINKS:

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The Ultimate Personal Brand Session Shot List: 10 must-have images

Full show notes