Personal Injury Mastermind

126. Brett Sachs, MVP Accident Attorneys - Crushing a Rebrand: Seamless Intake, Authentic Social, and Core Value Guidance

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Brett Sachs, founder at MVP Accident Attorneys, has evaluated thousands of personal injury cases, and recovered millions for his clients. But to win cases - you have to have the right clients. Brett is an expert in human connection and emphasizes the importance of a successful intake system to grow a firm. Named a National Trial Lawyers Top 40 under 40, Brett wanted to build a firm larger than the founders. Guided by core values - and a touch of personality - he successfully rebranded Sachs Law to MVP Accident Attorneys.

Today Mike and I caught up to discuss how to build streamlined intake systems, how to rebrand for the most impact, and how commitment to core values drives business.

What's in This Episode?
  • Who is Brett Sachs?
  • How can firms use DBA for a stronger brand?
  • How can firms create a successful intake program that generates more clients?
  • Where did Brett find inspiration for the Sachs Law rebrand?
  • How has shifting brand positioning from Sachs Law to MVP Accident Attorneys empowered the firm to be bigger than the founders?
  • How can a firm maintain personal connections to clients at scale?
  • How can core values guide a firm to success?


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