Today we are diving into the final episode of 2018 and we’re going to answer the question: Is Pinterest is right for your business?

Before we get started, make sure you check out the brand new Ultimate Pinterest Planner. It’s 20 pages filled with awesome Pinterest marketing advice to help you keep moving forward throughout 2019.

Many of you are already super familiar with Pinterest and how to use it effectively. But I do often get asked, “Is Pinterest right for my business?” Maybe some of you have received that question as well. If that’s the case, please share this episode!

The Common Myth About Pinterest

First, let’s all get on the same page about Pinterest. Pinterest is a search and discovery engine with over 250 million users that search billions of pins daily to dream, plan, buy, and discover. From travel to products, articles to recipes, weddings to home decor, it’s all in there.

The most common myth that I hear is that Pinterest is just for women. Not so! In fact, men are the fastest growing demographic on the platform. Please don’t automatically decide that Pinterest won’t work for you because your target audience is men.

SPM has worked with over 500 Pinterest accounts and what we’ve learned is that almost every niche will work on Pinterest (we’ve even companies that sell pavers for driveways). Some of niches we’ve explored on the podcast include:

* Pinterest for artists

* Pinterest for real estate agents

* Pinterest for non-profits

* Pinterest for travel businesses

* Pinterest for podcasters

* Pinterest for wedding service providers

Soon, promoted pins will allow you to target by zip code, so you’ll be able to target local audiences as well.

Is Pinterest Right For Your Business?

There are three actions I want you to take in order to answer this question:

1) Do a simple search on Pinterest to see if people are already pinning your products or content.

Go to pinterest.com and select the magnifying glass to search the name of your website using quotation marks. When you do that, you will find a combination of what people are pinning and what you are pinning. You may find that pinners are already busy sharing your content on the platform!

This serves as a reminder that Pinterest is like Google – it is a search engine. People are using it to discover all sorts of things, even custom tools or driveway pavers. If no one is pinning your content, it could be because of two factors:

You haven’t been in business very long;

It’s difficult to pin directly from your website.

2) Search for keywords or products that are similar to what you offer.

Is there a viable market for your content or products in the Pinterest community? If you search and find repins, followers, or profiles relating to your niche,