On Your Terms®

13. How to Create a Program That Sells Itself


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I’ve experienced both success and failure when it comes to starting a business. I’m not ashamed to admit it because knowing what works and what doesn’t puts me in a powerful position to give advice on what differentiates the two. For me, one of the things I focused on in a different way that helped lead to my business’s success was the product. I have eight ways you can create a product that’s going to become your bread and butter for years to come.

In this episode, you'll hear… 

  • 04:39 - Why you should keep your product offerings focused
  • 07:12 - How you can show up differently than others in your niche
  • 10:03 - Making sure your product works for your customers
  • 20:25 - Offering ONLY what your customer needs
  • 23:38 - Pricing your product effectively
  • 26:51 - How to build your product to scale over time
  • 28:50 - Beta-testing your product
  • 34:36 - Selling your full-price product

RESOURCES:

  • Get your ticket to "From Startup to Soldout" here: samvanderwielen.com/fsso-oyt
  • Try Canva here: canva.com/join/tbq-wth-fpr
  • Create a product, website, or program with Kajabi w/ a 30-day free trial here: app.kajabi.com/r/fLP3TYLV/t/6lnttyqz
  • Watch my free legal workshop '5 Steps to Legally Protect & Grow Your Online Business' here: samvanderwielen.com/oyt-workshop

LEARN:

  • Read Sam's Blog for the latest legal tips, podcast episodes & behind the scenes of building her seven-figure business.
  • Listen to our customer stories to see how getting legally legit has helped 1,000s of entrepreneurs grow their own businesses.

CONNECT:

  • Join the Free Legal Workshop
  • Follow Sam on Instagram for legal tips, business-building advice & daily food + Hudson pics
  • Like us on Facebook
  • Follow my podcast, On Your Terms®, on Instagram so you catch all our episodes
  • Subscribe and follow on all podcast platforms and activate notifications for new episodes
  • Apple Podcasts
  • Spotify
  • Google Podcasts
  • Captivate

FAV TOOLS:

  • Kajabi // use Kajabi to sell your course, program, or even build your entire website. Get a 30-day free trial with my link.
  • SamCart // what I use for my checkout pages and payment processing and LOVE. And no, not because it’s my name.
  • ConvertKit // what I use to build my email list, send emails to my list, and create opt-in forms & pages.

DISCLAIMER: Although Sam is an attorney she doesn’t practice law and can’t give you legal advice. All episodes of On Your Terms® are educational and informational only. The information discussed here isn’t legal advice and isn’t intended to be. The info you hear here isn’t a substitute for seeking legal advice from your own attorney.

On Your Terms® is a production of Crate Media.

Mentioned in this episode:

Legal Workshop

Do you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.

Legal Workshop

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On Your Terms®By Sam Vander Wielen

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