On Your Terms®

13. How to Create a Program That Sells Itself


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I’ve experienced both success and failure when it comes to starting a business. I’m not ashamed to admit it because knowing what works and what doesn’t puts me in a powerful position to give advice on what differentiates the two. For me, one of the things I focused on in a different way that helped lead to my business’s success was the product. I have eight ways you can create a product that’s going to become your bread and butter for years to come.

In this episode, you'll hear…

  1. 04:39 - Why you should keep your product offerings focused
  2. 07:12 - How you can show up differently than others in your niche
  3. 10:03 - Making sure your product works for your customers
  4. 20:25 - Offering ONLY what your customer needs
  5. 23:38 - Pricing your product effectively
  6. 26:51 - How to build your product to scale over time
  7. 28:50 - Beta-testing your product
  8. 34:36 - Selling your full-price product

RESOURCES:

  1. Get your ticket to "From Startup to Soldout" here: samvanderwielen.com/fsso-oyt
  2. Try Canva here: canva.com/join/tbq-wth-fpr
  3. Create a product, website, or program with Kajabi w/ a 30-day free trial here: app.kajabi.com/r/fLP3TYLV/t/6lnttyqz
  4. Watch my free legal workshop '5 Steps to Legally Protect & Grow Your Online Business' here: samvanderwielen.com/oyt-workshop

CONNECT:

  1. Get Sam's weekly newsletter, Sam's Sidebar
  2. Follow Sam on Instagram
  3. Follow Sam on YouTube
  4. Subscribe to Sam's Substack, Beyond Business
  5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER

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On Your Terms®By Sam Vander Wielen

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