Updated July 24 2019

In a previous podcast episode, we dove into the topic of how to make Pinterest work for your business. If you’re struggling to find your groove while creating your profile, boards, or pins, go back and listen to that episode. That will give you a really good foundation to jump into this week’s episode, where we’ll focus on how to create a Pinterest marketing strategy.

 

How to Create a Pinterest Marketing Strategy 

Creating a Pinterest marketing strategy can sound really daunting. Not only that, it sounds like something everyone has. People drop the comment in a Facebook group about having a strategy and the entire thread blows up with “tell me your secrets”. I’m going to be real honest here and tell you, there isn’t one! No secret trick, no way to game the system, just plain old hard work. Sorry, that’s the lame answer. 

Now let me give you an awesome answer. I’ll help get you started on creating a strategy that DOES work for you, as long as you’re implementing the right strategy.

Some of the questions I’ve received over and over in my Facebook group are:

How do I schedule or should I be pinning manually?

Do I repin?

How often should I be pinning?

How do I get my pins seen in the Smart Feed?

How do I grow my followers?

Again, let me put your mind at ease. You are not missing anything. I’m not holding back the secrets from you. The key to success is truly all about finding the strategy that uniquely works for you and your business. I can feel you rolling your eyes through the screen, I promise you that it has to be unique to your biz. 

How a Pinterest Strategy Can Fit Into Your Business

You want an efficient Pinterest plan for your business. This ensures that you’re not drowning or exhausted from spending time on an area that isn’t giving you a good return on your investment.  As I’ve said (a million times!), Pinterest is a slow burn. It takes time to cultivate sessions and conversions.

If you’re going to invest in Pinterest marketing, I recommend giving yourself six months to a year to evaluate whether it works for your business.

I can 95% guarantee that you’ll start to see movement and growth over time. I really want to say 100% but I know there’s always an outlier that runs the stats, and then emails me that I’m wrong. I’ll just go ahead and stick with 95% so no one is disappointed. 

In order to determine whether Pinterest is right for your business (and if so), develop a successful strategy, you have to ask yourself a few questions:

Is Pinterest where my audience or buyer is?

How much time can I invest in Pinterest?

How much money can I invest in programs, courses, services, or tools if I don’t have the time to manage my account on my own?

What percentage of traffic do I receive from Pinterest?

Get out a pen and paper and write this stuff down. Evaluate it with a coach or mastermind. This is what you’ll want to go back to when you’re feeling like it’s not working. You’ll be reminded that your people ARE on Pinterest and you do have time to invest. 

Knowing Your Audience and Blocking Out Your Time

If your audience is on Pinterest, it is absolutely worth pursuing it as a marketing strategy. You’re opening up a new door for people to