The Online Course Show

130: Use the LACEY Framework for Every Video You Make

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If there’s one thing that’s true for nearly all online course creators, it’s that your course content includes at least some video components. On today’s episode I had the chance to speak with Demelza Marie, who is all about helping course creators make the best possible impression with video.

"People tend to focus a lot more on the camera and equipment, and not how to use it."

- Demelza Marie

Demelza provided some valuable food for thought about how to improve video production no matter whether you’re a new course creator or someone who’s been doing this for years. It was great to hear the tips and tricks she shared!

In This Episode, We Talked About: 

  • (1:38) The prevalence of video-based online courses
  • (2:45) The Win of the Week
  • (7:23) My most recent live webinars and how my course is doing during current events
  • (9:38) Dealing with trolls and people who don’t want to hear my story
  • (12:28) An update from David
  • (15:04) Introducing Demelza Marie
  • (15:45) Why she believes video quality is key for online course success
  • (17:28) Production quality vs content quality
  • (18:32) Who Demelza helps, and why different types of videos may suit different niches better
  • (20:55) The LACEY framework for improving video quality
  • (24:09) Dealing with lighting challenges and assessing my setup
  • (27:04) How to create good quality audio
  • (29:19) Choosing a camera AND a filming angle
  • (32:25) Editing your videos (or should you?)
  • (36:03) Practicing and presenting your content on camera
  • (38:22) What aspects of video production Demelza sees course creators struggle with the most
  • (39:20) What about 4K?
  • (40:13) Demelza’s course offerings and resources for online course creators
  • (41:16) Her advice for new and aspiring course creators
  • (42:24) David and I discuss takeaways from the interview
  • (44:13) Some favorite tools and my current camera setup
  • (47:37) Developing good energy on camera + a funny misunderstanding
  • (52:40) Wrapping up

    • We covered a lot of important ground on video production today, so I hope you’ll drop me a line and let me know your favorite part of the conversation!

    Links
    • Deadline Funnel Free Trial
    • Share Your Win of the Week
    • Demelza Marie’s Website
    • Krisp
    • Simple Transfer
    • Sony A6400
    • Dimmable LED panel
    • Jacques' Course - Piano in 21 Days
    • David’s Course - Wellness Program Expert
      • ...more
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      The Online Course ShowBy Jacques Hopkins
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