Evergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel.

When done well they can be AWESOME, operating as an “online salesperson” for you 24/7. When done badly they can be complex, misleading and downright icky.

In this episode your hosts, Suzi Dafnis and Michelle Falzon share their love/hate relationship with Evergreen Webinars (it’s more love than hate!) plus the various strategies and ways of making your evergreen webinar successful.

Listen to this episode to hear more about:

• How to structure your webinar
• How you can use your webinar in different situations, other than a LIVE webinar to get results.
• The role of a lead magnet - when you use one to lead into your webinar, and when you don’t
• Ideal webinar “next steps” to offer once someone has seen your presentation
• Behind the scenes on HerBusiness most successful Evergreen Webinar strategy
• Suzi and Michelle’s PET PEEVE when it comes to Evergreen Webinars
• The BIG mistake most marketers make when going “evergreen” and how it can hurt your credibility
• Why you never want to “pretend” you evergreen webinar is live
• The easy way to get your first Evergreen Webinar recorded and ready
• Advice on how and when to offer the webinar after someone opts in - is it minutes, hours or days in the future? The answer might surprise you.
• And much more.

Also mentioned in this episode:

• HerBusiness Success Mastermind
• Episode 56 - Webinars That Sell
• Episode 4 - Finding Your Marketing Mountain
• Evergreen Webinar Tools:
  • Stealth Seminar
  • Easy Webinar
  • Webinar Ninja
  • EverWebinar
• Chiron Spectra