Before we dive into today’s episode on how to market a product on Pinterest, I want to share a fun productivity tip. This is something I incorporated into my life a little over a year ago that has helped me to get more done in less time with no distractions. It’s the Kill News Feed on Facebook extension on Google Chrome.

This extension deletes your news feed so that you don’t get caught up scrolling. You can go straight to your groups and see what’s happening there. I also grab my phone and set a timer for 30 minutes or less and log out as soon as the time is up. If you tend to get caught in a rabbit hole on your social media sites, try setting the timer to help you out.

Now onto today’s topic.

How to Market a Product on Pinterest

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Today’s episode is all about how to market a product on Pinterest. In the last couple of episodes, we’ve set up some foundational practices on Pinterest, making it work for you, and creating a good Pinterest strategy. We want to take those episodes to another level and really dive into how to market a product on Pinterest. We have several past episodes in our podcast archive that address selling products, so I’m going to be highlighting those episodes, as well as giving you some additional tips.

Episode #28 – Simple Strategy for E-commerce Start-ups

In episode 28, we dove into e-commerce stores. Our creative director, Tina, has a ton of experience on this topic. In that episode, she walked us through how to set up the best images for Pinterest to showcase products, how to create your workflow, and the types of things you might want to promote.

We talked a little bit about A/B testing your images, as well. Things have changed in the Pinterest world since then, so even though we recommended a longer image length in that episode, remember that currently, Pinterest favors images designed in a 2:3 ratio.

Episode #32 – Selling Products through Pinterest Ads

I talked all about how to sell products through Pinterest ads with Beth Anne of Brilliant Business Moms back in episode 32. Beth Anne walked us through how she sells her planner through promoted pins. We talked about buyable pins, which Pinterest has removed in 2019. Now they have product pins which display the name and price of the product (but they no longer allow you to buy on the platform).

Even if you are not ready to use promoted pins just yet, Beth Anne talks a lot about her organic strategy and what she did to stoke the fire and get her audience ready to use the planner.

Episode #99 – Converting Traffic to Sales

You can spend a ton of time generating Pinterest traffic with amazing images, keywords, the names of your boards, etc… but if people want to leave your site immediately because it’s hard to navigate, you’re killing your sales by losing the conversion.

Nikki Rausch walks us through the