Personal Injury Mastermind

131. Michael Mogill, Building a Brand: Event Marketing from the Expert


Listen Later

Today, we dig into creating transformative experiences through event marketing, why operations are the foundation of any successful business, and how to hack human behavior with Michael Mogill. The founder of Crisp doesn't do things halfway. He is on a mission to help 1,000 law firms grow their revenue by one million dollars - each. And he is just the man for the job. Crisp has gone From $500 to $40 million in under nine years. The company has evolved, adding marketing and coaching to its initial offering of branded video production. But one annual event makes them stand out - The Game Changers Summit. Join over 5,000 ambitious law firm owners, industry experts, and market leaders at the Mercedez-Benz Stadium - November 2-3. Enter RANKINGS for 25% off of your ticket.

What's in this Episode
  • Who is Michael Mogill?
  • Why is event marketing critical to the growth of any brand?
  • How can we overcome the universal human urge to avoid discomfort and succeed?
  • What three human behavior hacks help create a transformative experience?
  • How can an event defy expectations and get clients to return time and again?
  • Why does Crisp choose to lose money on every ticket?
  • ...more
    View all episodesView all episodes
    Download on the App Store

    Personal Injury MastermindBy Chris Dreyer, Rankings.io

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    105 ratings


    More shows like Personal Injury Mastermind

    View all
    Sales Gravy: Jeb Blount by Jeb Blount

    Sales Gravy: Jeb Blount

    581 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,831 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,438 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,256 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    574 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,447 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,893 Listeners

    Trial Lawyer Nation by Michael Cowen

    Trial Lawyer Nation

    186 Listeners

    My First Million by Hubspot Media

    My First Million

    2,633 Listeners

    Grow Your Law Firm by Ken Hardison

    Grow Your Law Firm

    55 Listeners

    The Law Firm Blueprint by Jay Ruane & Seth Price

    The Law Firm Blueprint

    18 Listeners

    Personal Injury Marketing Minute by optimizemyfirm.com

    Personal Injury Marketing Minute

    8 Listeners

    Tip the Scales by LawRank

    Tip the Scales

    54 Listeners

    Bourbon of Proof by Robert Simon

    Bourbon of Proof

    6 Listeners

    Aspire with Emma Grede by Emma Grede | Audacy

    Aspire with Emma Grede

    615 Listeners