Today’s case study looks at how to rebuild momentum in your business when unexpected circumstances force you to change plans. Brittany Driscoll is the CEO of Squeeze, a fast-growing franchise company that offers a way better massage experience she co-founded with Alli Webb, founder of Drybar. Previous to Squeeze, Brittany spent four years running the marketing at Drybar and helped scale the company from $30M to more than $100M. In addition to Squeeze, she also leads The Feel Good Company, a service agency set out to transform the way people experience retail by building and scaling a collective of female-founded wellness brands dedicated to bettering the mind, body, and soul for good. You can catch her as a co-host with Alli Webb and Lori Harder on the Girlfriends & Business podcast.

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