Today we’re going to address the question:  What do I do when I experience a Pinterest traffic drop?

Our Facebook group is full of questions about Pinterest marketing and why it isn’t working. I decided to interview one of my team members, Shannon, and have her share all kinds of tips on how she digs into our clients’ accounts and what she does when clients experience a Pinterest traffic drop.

Kate’s Productivity Tip of the Week

Before we dig into today’s topic, I want to first share another great productivity tip.

I was addicted to checking my email. In November of 2018, I took a trip to Hawaii and needed a sabbatical. I told my team members that I was going to take a Tuesday, Wednesday, and Thursday totally off from checking in. My team (who knew I was going to be gone a full week) told me to take the full week off… and it was so hard.

That week taught me that I was addicted to checking my email. So I implemented a new self-imposed rule when it comes to email: I only check email at the end of the day or during a small window of time where I can’t get anything else done. It’s been a game-changer!

Meet Shannon from the SPM Team

Shannon has occupied several roles here at SPM. She has served on the “front lines” as an account specialist for about 4 years. She also recently became my executive assistant. She’s also serves as head of human resources and is (unofficially) our team recruiter.

Shannon wears many hats here at SPM. She has been known to recruit people over common hobbies, like collecting RaeDunn mugs (she’s gotten me hooked as well!).

What to Do When You Experience a Pinterest Traffic Drop

A lot of people come to me and say “Pinterest isn’t working for me.” I always respond to that statement with the same questions:

What does your traffic look like throughout the year?

Are there seasonal components to your traffic?

Are your images clear and easy to read?

Are your boards and pins keyworded correctly?

Have you completed any A/B testing with your images?

What’s your pinning strategy?

Shannon has a new client account that she has started recently managing. Because this client is fairly new to the blogging world, she does not have a ton of content. So Shannon has been taking her top-performing post and pinning it 2-3 times daily (to different boards) along with older pins and then filling in any gaps with newer content.

Shannon is typically very conservative when it comes to how many times per day and per week she is pinning a specific pin. You don’t want to be too spammy, so pinning to different boards or group boards is a great way to repin the same content frequently.

This client has a very specific niche. Her blog is all about traveling and philanthropy. Her secondary niche  is female solo traveling. Her top post is about eating out alone while traveling. Because of this, we have to be very keyword-specific on her pin descriptions, in order to bring qualified leads to her site.

Do an Analytics Deep-Dive

One of the first steps Shannon took when she started hitting a wall with this client’s Pinterest marketing was ask our internal analytics team take a deep dive into her analytics.