Women in The Coaching Arena

135 | Fall in Love with the Game


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Building a coaching business isn’t just about chasing results. It’s about falling in love with the process itself. Today, I share some honest truths about entrepreneurship, the rollercoaster every coach faces, and why enjoying the sport of business is the real key to long-term success. If you’ve ever felt stuck in the highs and lows, this episode will give you perspective and encouragement to keep going.

Key Timestamps

[00:00] The Sport of Entrepreneurship

[03:00] The Reality of Investments

[04:00] The Rollercoaster of Entrepreneurship

[05:00] Becoming a CEO

[06:00] Celebrating Small Wins

[07:00] The Value of Masterminds

[09:00] Uncomfortable Truths of Business

[12:00] Accountability and Self-Review

[14:00] Learning the Basics

“Fall in love with the process, because if you can enjoy the work before the big results come in, you are already winning.”

If you’re a coach who feels weighed down by slow progress or the ups and downs of building your business, this episode will help you shift perspective, see the growth in the journey, and find strength in the game itself.

✨ Let this episode remind you: success comes not from guarantees, but from showing up, trusting yourself, and learning to enjoy the sport of entrepreneurship.

If you found this episode of Women in the Coaching Arena helpful, please share it with a friend.

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]

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Women in The Coaching ArenaBy Joanna Lott

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