From Market Stalls to Gordon Ramsay Investment - The Raw Truth About Building a CBD Empire at 22 Georgia Butler's journey from losing her father to suicide at 17 to building a CBD company that caught Gordon Ramsay's attention is anything but ordinary. In this candid conversation, she pulls back the curtain on what really happens when you build a business straight out of university - the 10,000 times she pitched her story at weekend markets, the moment Gordon Ramsay's team scouted them at a trade show, and the unexpected reality of winning his investment on BBC's Future Food Stars.

But this isn't your typical success story. Georgia gets refreshingly honest about why she and her co-founder walked away from their company after tripling revenue, the isolation that comes with being the "always busy" friend, and why she believes most entrepreneurs are wrong about business creating freedom.

Now starting fresh in Sydney's Bondi Beach and legally unable to start another business due to visa restrictions, Georgia shares her perspective from the "messy middle" - that chaotic phase where you're pivoting constantly, people think you don't know what you're doing, and nothing makes sense until you look back years later. Whether you're struggling with the loneliness of entrepreneurship, wondering if you should take that big opportunity, or trying to figure out your next move after an exit, Georgia's unfiltered insights about mental health, building in public versus private, and why any decision is better than no decision will resonate deeply. Key

Takeaways: • Why going to markets and telling your story 10,000 times beats any digital marketing strategy

• The reality of filming reality TV (they film both winning and losing endings)

• How being banned from all advertising platforms forced creative storytelling that actually worked

• Why Georgia believes entrepreneurs who build alone are making their biggest mistake

• The unexpected grief of exiting a company you built from scratch

• How to leverage introductions and plant seeds that pay off years later

Connect with Georgia: LinkedIn: https://www.linkedin.com/in/georgie-abbott-2b70b9193/?originalSubdomain=au