If you’ve ever felt like a misfit—an introvert, an ADHDer, a rebel, or a frustrated change-maker—this two-part series is for you. Our guest, Sara Lobkovich, proudly identifies with these groups and has turned her unique perspective into a source of strength.

After months of writing, Sara has crafted two books that combine her lived experiences and sharp business strategies. Her mission is clear: help others activate their inner strategist and chase ambitious goals with authenticity and clarity.

In Part 1, we’ll uncover Sara’s personal journey, from struggles to breakthroughs, and how her experiences shaped her purpose. Part 2 will delve into the books—her motivations, her audience, and the impact she hopes to create.

Key Highlights of Our Interview:

"This book is a love letter to me earlier in my career. I know I'm not alone. I know there are so many other people who are having experiences like I did.

If I had written this earlier in my life, if I had somehow had the capacity to write this earlier in my life, I would have written a book to people who are strategically wired and feel like they don't fit in a world that's really focused on tactics to people who feel like square pegs in their careers, like we're always a square peg trying to fit into a round hole and just don't fit in."

Two Books, One Mission: Simplifying Strategy and Goal Setting

“I realized I had two books: one is the No BS OKRs workbook, and the other is about modernized, human-centered strategic planning.”

The Moment ‘You Are a Strategist’ Became the Book Title I Had to Write

“I knew the title had to be ‘You Are a Strategist.’ I rewrote the book to deliver on that title.”

Empowering Your Inner Strategist: No Matter What Job You Do

“You might be a dishwasher, noticing things in the restaurant—there’s strategy in everything we do.”

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