When it comes to social media marketing, video is where it’s at. Learn all about creating a Pinterest video strategy as part of your overall marketing strategy in today’s podcast!

A lot of you in my Facebook group have been asking how you can stay up to date on the most recent Pinterest news and changes. The best way to do that is to sign up for my weekly newsletter – it comes out every Wednesday and is jam-packed with resources – relevant articles, reviews of webinars, anything new that Pinterest is doing, etc. So go join the Facebook group and sign up for the Wednesday email, and you’ll get a 21-page Pinterest planner.

You’ll receive an introductory email that describes three different types of Pinterest marketers. Choose the one that best describes you. You’ll then receive a series of emails that will help you specifically where you are in your Pinterest marketing journey.

What are you waiting for? Sign up today!

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Creating a Pinterest Video Strategy 

Video is so crucial for marketing on most social platforms today. When it comes to creating a Pinterest video strategy, however, it’s a bit of a mystery for most content creators. What are the best ways to market your video on Pinterest and drive traffic to your site, as well as maximize the relationship with Youtube?

During 2018, we started to see video really take off on Pinterest. It started off only being rolled out to big brands who were using promoted pins. Soon after, video pins started to become more commonly used across a variety of accounts. That prompted us to release a tutorial last May on how to upload videos to Pinterest. This tutorial covered how to upload pins organically to Pinterest.

Options for Using Video On Pinterest

There are three different methods for using video on Pinterest. I’m going to share them with you, then you can choose which one works best for your business.

1. Uploading Directly to Pinterest

The first method is directly uploading your video to Pinterest. I recommend this method if your videos are less than one minute in length. You want your videos to be a tease, and hook the user in to entice them clicking over to your site.

When you upload your video, make sure your video’s opening image contains text so that the people will know what the video is about. You can create a specific board for your videos. Use specific keywords in the board names (“Pinterest Marketing Videos”, “Gluten Free Recipe Videos”, etc.).

Share the link to that video pin with your audience on other social platforms and in your email newsletter. Encourage them to view it and comment.

Back in episode 29, I interviewed Beth of the super successful YouTube Channel Entertaining with Beth talk about integrating Youtube into your Pinterest strategy. Beth’s Youtube channel is full of delicious recipes.