Product photography has changed a lot since the days of a single image on a white background in a 500-page catalogue. As the advertising and marketing worlds have evolved, we’ve seen increasing complexity in the way businesses present their products to their audience, such as through multi-layered storytelling and creating cultural context around their products, and with the continuing growth of online retail, good imagery has never been more important in communicating the qualities and value of products outside of a traditional physical retail space.

In episode 137 of The Resilient Retail Game Plan, I speak to brand and product photographer Hiral Jethwa. A passionate advocate of good photography, Hiral produces content to elevate small product businesses, bolster their brands and ultimately help increase sales.

In today’s podcast, we discuss how good photography not only helps address your customers' pain points but can lessen the risk of unwanted returns and refunds. We also talk about finding the right photographer to collaborate with, how to communicate your vision and Hiral also shares her tips for how to best prepare for the big shoot!

Check out Hiral’s work and services at: https://hj-photography.co.uk/

And connect with her at: https://www.instagram.com/hjbrandingstories/

Don’t forget - use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club, and get your copy of “Tame Your Tiger” at: https://uk.bookshop.org/books/tame-your-tiger-how-to-stop-your-product-business-eating-you-alive/9781788604048

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