Understanding your stats, owning your niche, and optimizing your content with Ashley Ward.

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Welcome to episode 138 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Ward from SEMrush about optimizing the content on your website.

How to Get the Most Out of Your Content

Content is the core of your blog, but how do you know you're getting the most out of the recipes and posts you publish?

That's why Ashley is here. She explains that there's a lot you can do with your content after you set it live. Between evaluating your stats and forming strategies, optimizing your content can happen in different forms. If you've wanted to learn how to own your niche or use your competitors when creating content, this episode is for you!

In this episode, Ashley shares:

• How she got started as a corporate speaker
• What SEMrush is
• What PPC is
• How to be strategic with your stats
• How to use your competitors when creating content
• How you can own your niche
• How long you should wait before looking at metrics

Resources:

• Register for the Recipe Video Bootcamp today!
• SEMrush
• Google Optimize
• Follow Ashley on Twitter

If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected].

Thanks to our Reviewer of the Week, Holly from A Baker's House! If you'd like to be featured, leave a review for us on iTunes and include your name and blog name in the review.