Welcome back to another episode of Designed For The Creative Mind, today we have special guest Allyson Conklin, founder and principal of ACPR, a boutique public relations agency catering to interior designers.

 

Allyson shares her journey from a corporate PR career to founding ACPR, highlighting the pivotal moment when an interior designer's offer sparked the idea. Despite initial doubts, she embraced entrepreneurship and built a successful agency serving interior designers nationwide.

 

We discuss the role of PR in building brand awareness for interior designers, debunking misconceptions about its ability to directly bring in new clients. Instead, PR focuses on attracting audiences through media exposure, providing social proof and credibility crucial for brand positioning.

 

We also talk about when its the right time time in your business to look for a PR agency, what you can expect to spend, and what to look for in finding the right fit for you.

 

More about Allyson: 

Allyson Conklin is the founder of Allyson Conklin Public Relations (ACPR), a boutique PR agency for beauty, home, and lifestyle brands. A 2005 graduate of Colorado State University, she started her career in New York City working in publishing for W magazine before transitioning to PR. Allyson held PR roles at Shiseido, Cle de Peau Beaute, Zirh, and Talisker, prior to opening the doors to her eponymous company in 2010. For the last 13 years, Allyson and her team have worked with founders across the U.S. to help them grow their brands by expanding their awareness through earned media. She resides in Atlanta, Georgia with her husband, Michael, and their three dogs. https://allysonconklinpr.com

 

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