“Vision without action is merely a dream. Action without vision is merely passing time. But vision with action can change the world.” – Nelson Mandela

Our guest today is Simon Mainwaring, a brand futurist, global keynote speaker, and NY Times bestselling author. Simon’s superpower is showing companies how to drive business growth and increase profit by scaling their positive impact.

He is the founder and CEO of We First, a brand consultancy that has helped companies like Sony, The Coffee Bean, Timberland, and Toms, to accelerate their growth and impact.

Simon's latest book, Lead With We, was voted the McKinsey Top Business Bestseller on Workplace & Culture. His previous book, We First, is also a New York Times and Wall Street Journal bestseller, and was named the Best Business Marketing Book of the Year.

In this episode:

Let’s WIN THE DAY with Simon Mainwaring!

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🔥 Join me at the Win the Day Mastermind (Sept 2023): ⁠⁠⁠https://jameswhitt.com/events⁠⁠⁠

🎬 HD video version: ⁠⁠⁠⁠https://youtu.be/XrtQuoM9zUI

📖 Blog version: ⁠⁠⁠⁠⁠⁠⁠⁠ https://jameswhitt.com/purpose-at-work-with-simon-mainwaring

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Show links:

🎁 Join the ⁠⁠⁠⁠Win the Day Accelerator⁠ (powered by Success Magazine)

⚡ Simon Mainwaring website

🍏 We First website

📷 Simon Mainwaring Instagram

📚 ‘Lead with We’ by Simon Mainwaring

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Timemarkers:

0:52 Who is Simon Mainwaring

2:53 How a Sydney boy become an advertising executive

4:20 Why we should focus on impact in business

7:00 Work-life balance (and the four-day work week)

10:49 What is an average day as an advertising executive

12:10 Create an emotional connection with your customer

14:33 How the death of Simon’s father changed his perspective

18:18 How to align your personal purpose with your career (and the Law of Attraction)

21:45 Finding flow in nature

5:10 What ‘We First’ means

28:07 How to build a movement through social impact

33:20 Should companies take a stand on social and political issues

36:47 Three questions to ask yourself as a business owner

39:30 The 3 biggest mistakes companies make with their purpose

42:09 How to get a ‘yes’ in every business pitch (improve your sales conversions)

45:52 How to ‘Lead With We’ in the home

49:12 What books Simon Mainwaring reads to stay ahead of his competitors

53:10 Affirmation

54:45 Rocket Round

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Onward and upward always...

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PS — In case you missed it: ⁠⁠⁠⁠Master Your Mind with Dr. Daniel Amen: Ep 130