In the second of my series of discussions about building your business on a budget, I speak to Rebecca Gibbions of the boutique jewellery brand, ‘Last Night I Dreamt’. After putting a successful career in television production on hold to raise a family, Rebecca felt a bit adrift until an opportunity to open a jewellery shop in her home of Southwell, Nottingham, ignited an excitement in her she hadn’t felt for some time. Since opening in 2015, and launching a website in 2019, Rebecca’s small business has gone from strength to strength. Offering collated collections of jewellery by the best British and international designers, Rebecca attributes the brand’s true success to her desire and commitment to authentically connect with her customers, cultivate a community and to make even the driest of business processes relevant and fun. In today’s episode, we discuss storytelling, purpose and creating unique spaces that go beyond the standard shop floor. We also talk about the importance of the personal touch as well as creating a consistent tone of voice across a multitude of marketing and selling platforms. We also talk about how producing blogs and leveraging current trends can keep things relevant and fresh when it comes to generating organic SEO. Check out Rebecca’s beautifully curated collections at: https://www.lastnightidreamt.co.uk/ And connect with her at: https://www.facebook.com/LNIDjewellery/ https://www.instagram.com/lnidjewellery/ https://twitter.com/lnidjewellery

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