October 16, 2025

139 | Imitate, Then Innovate

13 minutes

So many coaches chase clever ideas, but it’s the clear ones that create clients. In this episode, Jo shares why you don’t need to reinvent the wheel to succeed. You need to understand what already works and make it your own. In this episode, Jo explores how to reverse engineer success, find genuine inspiration without comparison, and stay grounded in your own rhythm of growth.

This episode is for you if…

You’re a coach or business owner who’s tired of overcomplicating your niche or reinventing the wheel. You’ll walk away knowing how to model what works with integrity and how to make it yours.

Timestamps

[00:00:00] Clear Beats Clever

[00:02:00] Start with What Works

[00:04:00] The Power (and Risk) of Reverse Engineering

[00:06:00] The Truth Behind “Successful” Coaches

[00:08:00] Volume, Consistency, and Effort

[00:09:00] Stop Playing Safe

[00:10:00] Seasons, Evidence, and Self-Trust

You don’t need to be the most original person in the room, you just need to be the clearest. Find evidence that what you want is possible, do the work consistently, and remember that your season of growth will come.

Useful Links

Registration is now open for Dare Greatly, the Autumn Transformation Experience

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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About The Practice

The Practice is my new 12-month programme for coaches who want a steady rhythm in their business – not constant reinvention.

It’s designed to support you with monthly reflection, planning, and focused action, so you can stay connected to what actually moves your business forward across the year.

Inside The Practice, we:

review what’s really happening in your business

set clear priorities for the month ahead

track the right things using a simple scorecard

be coached and coach other thoughtful, ambitious coaches

Doors are open until 31 December.

You can join at the presale founder rate of £600 + VAT for the full year – just £50 per month.

If you join now, I’ll also be posting you a welcome gift ahead of our January start.

👉 Find out more and join The Practice here: https://go.joannalottcoaching.com/thepractice

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By Joanna Lott

55 ratings