Facebook and Pinterest are worlds apart when it comes to marketing your business. Hear the story of how a Facebook ads strategist is making the transition from Facebook marketing to Pinterest marketing.

Today I am talking to Amanda Bond, who is a Facebook ads strategist. We met a couple of months ago when we were working on a promoted pin campaign for Ruth Soukup, who I just had on the podcast earlier this year when we discussed changing your blogging mindset. 

Amanda’s mind was blown with how marketing works on Pinterest and she’s curated a big list of questions to ask me about the process. I know there are other people who listen to this podcast who aren’t sure if Pinterest is right for their business, so I decided to answer all of Amanda’s questions on the podcast (so you can benefit from this conversation as well).

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The Ad Strategist

Amanda is the owner of The Ad Strategist, where she helps people stop guessing and start getting results with Facebook marketing. She helps business owners achieve success on Facebook, despite the constant algorithm changes.

Amanda’s Prior Pinterest Experience

As a Facebook marketer, Amanda did not originally use Pinterest as a marketer. She just enjoyed it as a user.

She used the platform to plan out a lifestyle and used it as a vision board. In 2011, she participated in her very first webinar. The topic? — The Power of Pinterest. As a marketer, she knew that there was potential but up to that point, she didn’t understand the power of Pinterest marketing.

After dismissing Pinterest for many years and spending over a million dollars on Facebook marketing, she’s looking toward the future and trying to find more channels and platforms where her potential customers are hanging out.

Amanda’s “aha!” moment came when she was making plans for her business for 2019 and she realized that a lot of the things that she was doing on different channels, (Facebook, Instagram, Twitter, etc…) produce only quick, time-limited results that disappear in a flash.

Theses methods don’t have the ability to build momentum over time. But Pinterest does provide that opportunity.

Amanda jumped into learning everything she could about Pinterest. Since having her “aha!” moment, Amanda has updated her profile and created two images. Since then, her impressions have already increased dramatically.

Now that you’ve got the back story, we’re going to dive into Amanda’s questions!

Making The Transition from Facebook Marketing to Pinterest Marketing: What You Need to Know

 

The Vision Behind Using Pinterest

Amanda’s first question was:

What is the vision I’m aiming for on Pinterest?

Because she is very data-driven, she likes to know what she’s trying to achieve with any given platform. She keeps hearing that “Pinterest is great for traffic.” It is, but a lot of people don’t go to the next level to examine the measurables. The “measurables” or Pinterest key performance indicators are however many sessions you’re getting and what those sessions convert to for you.

Pinterest is a search and discovery platform.

The typical user on Pinterest is operates in two different places on the platform. The first is the