Have you ever wondered why some coaches attract clients with ease while others, doing all the same things, struggle to gain traction? Today, Jo shares the seven powerful influence levers that completely changed how she markets her business – ethically and effectively. If you’ve ever felt awkward promoting your coaching or worried about being “salesy,” this episode will show you a better way.

[00:00:00] Why some coaches attract clients effortlessly

[00:03:00] The intention behind ethical influence

[00:04:00] Lever 1 – Reciprocity

[00:05:00] Lever 2 – Commitment & Consistency

[00:06:00] Lever 3 – Social Proof

[00:07:00] Lever 4 – Authority

[00:08:00] Lever 5 – Liking

[00:09:00] Lever 6 – Scarcity

[00:11:00] Lever 7 – Unity

[00:12:00] Bringing it all together – influence with integrity

When you use influence with good intention, you don’t just grow your business – you create genuine connection, trust, and long-term impact.

Useful Links

Dare Greatly in The Coaching Arena, in-person and online.

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

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