Okay, we have to talk about dupe culture. The trend of recommending cheaper alternatives to high-priced luxury items has taken over TikTok and kicked off the careers of many influencers. But what maybe started out as a good-intentioned hustle has turned into something else, and it has some dangerous implications for online business owners. We're going to explore the moral and legal responsibilities we, as business owners and consumers, face when dealing with dupes.

In this episode, you’ll hear…

1. The evolution of dupe culture
2. Legal considerations when it comes to dupes
3. The ugly environmental impact of dupes

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. The Cut: The Chaos of Shopping TikTok’s Dupes
2. CNN: Lululemon, cult athleisure brand, takes on the booming culture of 'dupes'
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