Today we are taking a bit of a detour away from Pinterest marketing to talk about creating business core values to serve as a compass for your team. We don’t steer away from the topic of Pinterest very often, simply because I want to stay focused on what I promised to share with you – Pinterest marketing!

But I often get questions about the inner workings of my company and what has made it so successful. If you’re not interested in hearing about this, don’t worry, I have a ton of podcasts you can listen to in the meantime.

(If you have questions for me, but aren’t sure where to ask them, please join our Facebook group. You can ask all your questions there and will get so many helpful answers).

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Creating Business Core Values: Why It’s Important

In late 2018-early 2019, we created our core values at SPM. Growing my team to over 40 people did not happen overnight and we have made plenty of mistakes along the way.

One thing that I know for sure is that you have to have core values in places or your team will begin to spin out of control. They won’t have any place to land if you don’t provide that place for them.

One of the things I have always emphasized to my team members is that communication is very important to me. If I don’t know what’s going on, I can’t make wise decisions about the services in my business. I established monthly and mid-monthly reports, I wrote template emails, and I was just very focused on communication.

Traction Book and Method

Back in October of 2018, I flew to Tampa Florida to participate in the filming of EBA 4.0. While I was there, Ruth Soukup (my good friend, client, and the founder of EBA) was talking about a book called Traction.

Ruth told me that the Traction method had revolutionized her business. She and several of her team members raved about the book. I bought the book right away and knew that Traction would be the thing that our team needed as we prepared to level up the business into year five.

I told my team to pick up a copy of the book and read it. There was a little moaning and groaning but as they read it, some of them really took a liking to it. The book is broken down into easy steps. We’re currently implementing the method as a team chapter by chapter.

Simple Pin Media’s Core Values

Our core values at SPM guide our hiring, training, and assessment of team members. They help us ensure that we are all on the same page and on the right track (no pun intended) within the business.

Our seven core values include:

Communication

Initiative

Reliable

Adaptable

Professional

Uplifting

Authentic

Communication – We believe in strong communication between all members of the team and clients. With this strong communication comes clarity and focus, which will help us to deliver better results for our clients. There are no dumb questions. Everyone should feel welcome to bring all thoughts and ideas to the table, without apologies.

We believe that all people want to be heard, and with that comes affirmation. Whether through email,