Hey there! I'm beyond excited to talk about a topic that has been such a pivotal part of my business journey - email marketing. It's not just about the sales; it's the intimate and personal connections I've been able to build with my subscribers that make it so special. Remember those days when email lists were all the rage, then somehow fell out of favor? Well, I stuck to it, and now look at the resurgence of email newsletters and platforms like Substack! My main advice - focus on the type of content your audience wants and align that with your business' needs instead of chasing after every trend that pops up.

In this episode, you’ll hear…

1. Why you should consider shifting your content creation energy from "toilet content" to email marketing
2. How writing to your family and friends can help establish a friendly tone in your emails and make your brand feel more personal
3. The different strategies to build your email list, and the power of offering a freebie that provides immediate value to your subscribers
4. The importance of guiding your potential customers from the free content to your paid offers, by aligning your freebies and content with your business offerings
5. My go-to resource for learning copywriting strategies and how investing in your writing skills can be a game-changer for your business

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Get Sam's Emails (+ Sam's Sidebar, her free Legal Q&A for subscribers only!): samvanderwielen.com/sidebar
2. Pre Qualify Before they buy email templates: https://www.samvanderwielen.com/prequalify
3. Legally Legit Guide: https://www.samvanderwielen.com/legally-legit-checklist/
4. Episode 60. My Secret Success Strategy: Taking the 30000 ft View of Your Business
5. Karsen Murray: 5 Enticing Freebies to Grow Your Email List
6. Copyhackers: How to Grow Your Email List
7. Copyhackers: Definitive Guide to Email Marketing
8. Build your Launch-Ready Email List blog post by Content Bistro
9. E-commerce Email Marketing: The Ultimate Guide by Chris Orzechowski
10. Start Your 14 Day Trial with Convertkit (affiliate link)
11. Get notified when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

DISCLAIMER