If you find yourself constantly pulled into the weeds of your own design business—reviewing invoices, managing installs, fixing mistakes, and replying to every text and call—this episode is for you. Melissa dives deep into why so many interior designers unknowingly become the bottleneck in their own firm and how you can flip the script to reclaim your role as the strategic visionary and principal creative. It's not just about doing less, it's about doing what only you can do—and empowering others to do the rest.

You'll learn how to identify your true zone of genius, the one that fuels your creativity and drives your business forward. Melissa shares actionable steps to delegate with purpose, create effective systems, and carve out dedicated CEO time to dream and strategize. If you're tired of hustle and grind and ready to lead with clarity, confidence, and creativity, this episode is your blueprint.

IN THIS EPISODE, YOU WILL HEAR:

• (02:48) Why staying in the weeds is sabotaging your growth—and how to break free.
• (08:15) The 3-part criteria to define your true zone of genius.
• (13:54) How to build a detailed delegation list that leads to effective job descriptions.
• (18:19) Why and how to create SOPs—even if you've been "winging it" until now.
• (24:03) The power of quarterly retreats and why finding a vista can supercharge your vision.
• (28:41) How being a "control enthusiast" is holding you back—and how to let go.

SUPPORTING RESOURCES:

• Idiogram: https://idiogram.ai
• MidJourney: https://www.midjourney.com
• Sora by OpenAI: https://openai.com/sora

When you're ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.