If you want to know how to use analytics to increase your end of the year blog income, this is the episode for you! Who doesn’t need more money over the holidays?

As we approach the end of the year, I always recommend bloggers dust off their holiday content and give it a refresh.

But a good question to ask is what posts should you update, and how do you do it successfully during this unusual holiday season?

I’ve got my friend and SEO expert, Paula Rollo, back on the show to share how to use analytics to guide you, whether that be Google Trends, Google Search Console, or Google Analytics.

The goal is to create content that you are confident will do well for you—that will help drive traffic to your site and help you sell during the holidays.

We also talk about how to strategically go after high traffic keywords in your niche, so you can continue to build your traffic from now into 2021.

With this strategy, it’s all about the long game, creating individual pieces of content that support the larger keywords you’re targeting.

With a little forethought and patience, this is definitely achievable. Listen to the episode to learn how step-by-step.

Then please reach out and let me know which strategy from the episode resonates with you the most, and how you’re upping your game in Q4.

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