<p>Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. <a href="https://www.linkedin.com/in/wendylieber/">Wendy Lieber</a>, co-founder of <a href="https://www.contentbacon.com/">ContentBacon</a> offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.</p><h3>What's In This Episode</h3><ul>
<li>Who is Wendy Lieber?</li>
<li>What are the advantages of hiring dedicated copywriters?</li>
<li>What types of content should be used at what stage of the client journey?</li>
<li>How can inbound marketing help empower the client to take action?</li>
<li>What should Personal Injury firms be doing to get the most out of their content?</li>
<li>How to come up with topics for your website blog?</li>
</ul>

Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. Wendy Lieber, co-founder of ContentBacon offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.What's In This Episode Who is Wendy Lieber? What are the advantages of hiring dedicated copywriters? What types of content should be used at what stage of the client journey? How can inbound marketing help empower the client to take action? What should Personal Injury firms be doing to get the most out of their content? How to come up with topics for your website blog?

<p>Content that converts needs to do four things: solve existing pain points, be understandable, tell a story, and humanize the brand. <a href="https://www.linkedin.com/in/wendylieber/" rel="noopener noreferrer">Wendy Lieber</a>, co-founder of <a href="https://www.contentbacon.com/" rel="noopener noreferrer">ContentBacon</a> offers a content subscription service to make your copy sizzle! Today she shares how to get the most from your inbound content to generate quality leads and fill your pipeline.</p>What's In This Episode<ul>
<li>Who is Wendy Lieber?</li>
<li>What are the advantages of hiring dedicated copywriters?</li>
<li>What types of content should be used at what stage of the client journey?</li>
<li>How can inbound marketing help empower the client to take action?</li>
<li>What should Personal Injury firms be doing to get the most out of their content?</li>
<li>How to come up with topics for your website blog?</li>
</ul>

142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients

Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market.‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.

Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.

Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.

Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)

Join the newsletter: www.newsletter.rankings.io

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Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market.‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here. Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability. Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations. Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM) Join the newsletter: www.newsletter.rankings.io

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142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients

142. Wendy Lieber, ContentBacon — Content Optimization: Accelerate the Sales Cycle and Land More Clients

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