We all start with enthusiasm: the new website, the rebrand, the next big idea. But what if the real growth doesn’t come from the bursts of effort… but from the daily rhythm you keep? In this episode, Jo shares how joining a high-standard accountability programme reshaped her thinking about consistency, leadership, and what it truly means to practice your business, not just build it.

[00:00] A quiet exit plan disguised as a deadline

[01:30] Lessons from a high-accountability programme

[03:00] Reflection as a game changer

[04:30] How high standards raise self-belief

[06:00] Designing systems that support success

[07:30] The rhythm of practice over perfection

[09:00] Raising your standards and choosing consistency

Your business isn’t a project to complete. It’s a practice to live.

So choose one small standard to raise this week and start today.

Useful Links

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