Our guest today is Ben Weprin, the CEO of AJ Capital, which includes the iconic line of Graduate Hotels. 

He’s also developed partnerships with Field and Stream and Chip and Joanna Gaines. Oh, and get this: he’s even got a hotel right on the eighteenth green at Saint Andrews!

But no matter what he’s working on, Ben always taps into the power of storytelling to connect with people and create brands they love.

Stories are at the heart of every hotel and space his company creates. And it’s a big factor in how he’s building and inspiring his team, too.

When you listen to Ben, it’s clear: if you want to connect with people, you need to understand how to use storytelling. 

Listen to this episode for lots of insights on how YOU can leverage the power of story to make stronger connections with your customers and your team.

You’ll also learn:

Take your learning further. Get proven leadership advice from these (free!) resources:

The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go 

Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.