Before we dive into this monster episode on Pinterest marketing best practices for 2019, I just want to say that this is current as of April 2019. Things can change fast on Pinterest so if you’re listening to or reading this in 2020, check the site for updated 2020 Pinterest best practices.

With that out of the way, we want you to know that over the last few months, we’ve been working hard to create resources that serve you where you’re at in your Pinterest marketing.

Those who are just starting out on Pinterest, let us help you get up and running smart, fast and with a solid foundation. This four-week newsletter series will walk you through all the foundational elements you need to build the right marketing plan for you. It will help answer your most basic Pinterest questions and ensure you’re getting the right information.

If you’re already up and running with Pinterest marketing and have a solid foundation, that’s great. Maybe you’re at the place where you’re asking questions like:

How do I know this is working? How can I up my game? What can I do to be more efficient?

We’ve created a special Pinterest marketing series for you as well.

With that, let’s dive into today’s podcast all about 2019 Pinterest marketing best practices.

2019 Pinterest Marketing Best Practices

In the last three to four years, the teaching of Pinterest marketing has exploded. It seems like everyone is writing a post about their Pinterest strategy and how it will skyrocket you to the top. In fact, within 30 seconds of scrolling through my home feed on Pinterest, I’m hit with 15 different ways to get page views, followers, views, impressions, secrets, etc.

It’s overwhelming to me and I run a Pinterest management agency!

I want to remind those of you who have listened to the podcast or read the blog for a long time that I will always bring you the best options to build your business. After that, it’s up to you to act on the information I present.

It’s always been my belief (which is backed up by working with over 600 Pinterest accounts), that each Pinterest account responds uniquely to the type of pins you’re sharing. Therefore, you need to focus on your customer before you focus on a tactic.

It’s about being strategic with time, metrics and goals, not tactics. You can spend hours reading about tactics and then implement those tactics, just to find out they don’t work.

That said, I’m going to walk through the current 2019 Pinterest marketing best practices, based on Pinterest resources, along with a healthy dose of what we see work with our own clients. Gear up to take notes, make a plan and keep your eye on the prize – strategies to build your business that work.

Your Pinterest Marketing Focus

At Social Media Marketing World 2019, I sat in on Jasmine Star’s session about Instagram. It was fabulous. Her approach to teaching Instagram is exactly how I teach Pinterest.

She said this about followers on Instagram:

I know people with 1000 followers who are making a 6 figure income and those who have 1 million followers who aren’t making even close to that. — Jasmine Star

The point — > Focus on the wrong thing and you’ll make nothing. Focus on the right thing (your customer) and you’ll make a healthy living. It’s not about vanity metrics.

This applies to Pinterest.