Can you imagine a habit so powerful that it was worth investing $100,000,000 to acquire it? Our guest, Keith Cunningham, joins us for a two-part interview because he literally paid that tuition – but he learned a lot from losing $100MM, and built habits that allowed him to make that money back, plus some. 

Now Keith is traveling around the world teaching others how they can acquire this ONE habit that will make everything else in their business life easier or unnecessary, and he wrote a book sharing what he learned titled The Road Less Stupid. We’re studying him closely to see what we can learn and apply in our own business, and Geoff is on a 66-day challenge to make this a power habit that sticks. 

Want to win a FREE signed copy of The Road Less Stupid? You just have to do ONE of two things... Leave a review on your podcast player of choice sharing the ONE thing you’re going to do after listening to this episode (or part 2) OR... Share this episode on social media using the hashtag #theONEthing We will select our 3 favorites to win a signed copy of The Road Less Stupid and announce the winners on July 9th!  

In this episode, you will learn...

The ONE Thing to Implement From This Episode:

Keith teaches us that the key to success is having the right people doing the right thing at the right time. You need A players on your team if you want to make an extraordinary impact, and one of the hardest things to do in business is hiring and retaining A players if you’re a C player. So ask yourself: Are you an A player? And if you are not, where are you falling short? Get clarity on your deliverable and your outcomes so that you can measure, test, and ultimately achieve A player status. 

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