Quick question—when you do math, what’s easier for you: addition or subtraction?

For most of us, I’m guessing the answer is addition.

While you may think it’s because we learn addition before subtraction, another part of the answer is less apparent. For our survival, we have evolved to seek more and we have an aversion to the idea of less.

Yet, all of us know that less truly can be more. When is that true? When is that not true? How can we override our tendencies to acquire when it’s not good for us? And, related to less being more, why do donuts have holes?

My expert guest answers these, and many other questions related to the science of less being more. Leidy Klotz, Ph.D. (https://www.leidyklotz.com/) is a professor at the University of Virginia’s Schools of Engineering, Architecture, and Business where he’s part of an initiative merging the fields of engineering AND behavioral science. He’s also the author of a book I loved called Subtract: The Untapped Science of Less. Thought leaders of all types love the book, including SuperPsyched guest, Dr. Barry Schwartz, who said, “Subtract is simply brilliant.”

So, listen in as Leidy and I have an engaging and user-friendly conversation about the untapped science of less.

Book Link: https://amzn.to/3Xibstj This is an affiliate link. It will provide me with a small commission on purchases made through it and help the podcast (but it won’t affect the price you pay).