Are you a business owner whose wondering how to target a local audience on Pinterest? Then this episode is for you!
In this podcast episode, we’ll take an honest approach to answer the question, is Pinterest right for your local businesses? We’ll talk through some examples, break down the “how to’s”, then talk about next steps once you get that organic traffic boost mastered.
If you are totally new to the podcast, be sure to listen and take notes. If you need more help getting started on Pinterest, head to our newsletter series that will help eliminate all your frustrations and help you get set up the right way on the platform.
If you’re already set up, growing, and wanting to stay one step ahead, we can help you make sure you continue on the right track. If you’re ready to hire a professional to help you with your Pinterest marketing, let us know.
Most of the people I speak with have an online component to their business: they sell products, they provide content, have a service they offer, etc.
Most of these people understand Pinterest and know that since they are an online business, it is a helpful marketing tool. However, there’s another marketing niche that some people have a hard time wrapping their brain around – local vendors.
When I say local vendors, I mean a therapist’s office, hair salon, spa, construction company, or anywhere that has a physical retail location AND doesn’t sell products online.
These vendors that have a tough time getting their footing on Pinterest. We’ve shared a lot about local service providers (especially those in the wedding industry) and how they can capture leads through Pinterest.
Because Pinterest is a lead generator, it is a way to produce awareness. The way that we try to accomplish that with a local business is to find a way to connect with the user and prompt them to come to your physical location. This all happens in the keyword search component of Pinterest.
Pinterest is all about building awareness and showcasing what you have to offer.
How to Target a Local Audience Using Pinterest
Brand Your Profile and Add Location
The first thing you need to do to target local audiences is to have a Pinterest profile that communicates your branding and is optimized for your location.
In your settings, you can set your location, and you can also write your location in your profile description. This allows people to know where you are located as soon as they look at your profile.
You also want to use keywords in 3 specific places –
• your profile
• your board names and descriptions
• your pin descriptions
Be thinking about the fact that the names of your boards always need to include your location.
We talked about this in the wedding episode, giving examples like “Wedding Venues in Portland” or “Wedding Photography in Portland.”
Consider Using Instagram As a Landing Page
Hair salons are big on Yelp. One of the cool things that I’ve seen happen on Pinterest is that my daughter was searching for a haircut on Pinterest and someone had pinned something from an Instagram page.
On that Instagram page,