Today we’re going to be talking to our e-commerce sellers and product creators. You’re super curious about content creation for Pinterest and want to know whether you need it or not, and how to make it work. You have one burning question: Do product sellers need a blog for Pinterest marketing to work?

Because I’m not a product seller, I decided to invite Minna and Jacqueline from The Product Boss on the show to answer that question. The Product Boss is an amazing company that teaches product sellers how to go about creating, building, and marketing their products to be very successful.

Before we dive into today’s episode, I wanted to let you know that if you are looking for help in your Pinterest marketing, I offer one-on-one Pinterest strategy calls. During these calls, we walk through your current Pinterest strategy (if you have one), review your profile, look at your website, and help you make all the necessary changes to make sure your Pinterest marketing strategy is as effective as possible.

Minna and Jacqueline are the co-hosts of The Product Boss podcast. Jacqueline is a fashion designer who has helped launch over 1,000 fashion brands over the past decade. Minna is the owner of Lil’ Labels, a company that creates washable labels and is a best seller on Amazon.

This post contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure policy.

 

Do Product Sellers Need a Blog for Pinterest?

 

The Product Seller Mindset

The common mindset of a product seller is that they’re never sure how to market. They feel as if they have to be everywhere all the time. Having a blog seems too labor-intensive for product creators because they are looking at bloggers who write long posts or put out content every day. That just seems like too much work, on top of the work of creating products.

But product sellers need to be thinking about the purpose of content marketing which is building that “know, like, and trust factor” — which leads to sales.

Content creation is really just introducing people to you and to your products. — Minna & Jacqueline

I Don’t Have Time For a Blog

The first thing that product sellers need to do is re-think the words blog and blogging. You can treat a blog as a form of content marketing that improves SEO and provides value.

Blogging is different now than it used to be. People used to read lifestyle blogs like they read a newspaper, while they drank their morning coffee. Like newspaper reading, this method of consuming content has mostly died out.

Those lifestyle blogs have been replaced with “micro-blogging” formats, such as stories on Instagram.

Consumers are binging content every day. They binge on podcasts, Instagram stories, Youtube videos. We see it everywhere.

Because of this shift in the way that readers consume content, it’s time to reframe your mindset about blogging.

Blogging Vs. Instagram

So maybe you’re thinking:

“Well, if people are using Instagram as the new blog, can’t I just use that platform instead of a blog?”

Here’s the thing. Blogging on your own platform provides an SEO boo...