Today, I have SUUUUCH a treat for you – and that is that I’m thrilled to welcome Lucy Werner, the author of Hype Yourself, onto the podcast. Lucy specializes in PR for small businesses and just like in her books, this episode with Lucy is full of gems of wisdom and advice for action takers like you. We covered a lot of ground, including: what PR is, how to find the right opportunities, how to find PR opps that increase sales, how to craft your PR pitch, and much more.

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