It's pretty easy to get caught up in the "marketing" of our podcast with a constant obsession around show promotion and sales.

Today my guest Chris Ross is going to challenge us to switch from thinking about promotion and sales and instead focus on creating Win Win scenarios for our audience members.

Chris is the host of The Win Win Effect and Winject Radio and he's the man that has powered marketing and sales behind some of the largest brands in the world.

Check out episode 146 of Podcasting Business School as Chris and I discuss:

• Why he is going ALL IN on podcasting.
• The promotion strategies that he's implementing for his own shows.
• What podcasters are doing WRONG when it comes to building their audience.
• How to create WIN WIN scenarios for our audience members and potential clients.

Connect with Chris: https://winject.com/

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