Can revealing your authenticity propel you to success? Erin Hatzikostas, founder of B Authentic Inc., joins us to share her personal journey of how authenticity fuelled her rise in the corporate world. Erin’s unique leadership style, characterized by a robust dedication to her message, offers a refreshing perspective on standing out in the professional space.

Erin further unpacks her Six Principles of Strategic Authenticity framework, a toolbox for professionals navigating rule-laden environments. We also dive into the  "Pratfall Effect," a psychological phenomenon that transforms "humility moments" into precious social currency. We discuss how to weave humility and storytelling into your introductions and make an impactful first impression.

Lastly, we explore the concept of the "Zero Moments of Truth" and how authenticity not only helps you stand out but also reduces these critical moments in sales and marketing. Join us as we explore how you can use your authentic self to build trust, accelerate relationship building, and find success in your professional field.

Connect with Erin on LinkedIn, and check out her book You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve.