In my opinion, email newsletters are one of the best ways to stay connected to your patients and also one of the cheapest ways to share your marketing message with your patients.

In this solo episode, I discuss:

• Open rates and click-through rates.
• Why engagement rates mean more than open rates.
• Why I decided to produce a newsletter three times per week.
• Why it's a great marketing tool.
• Don't use click-bait.
• Six Newsletter Tips:
  1. Keep it focused – have a purpose for doing the newsletter.
  2. Don't overcomplicate it, instead keep it simple.
  3. Add community news; it shows your connected.
  4. Share third-party content – Wine and rum reviews and what other local businesses doing in your area.
  5. Trending topics – what's hot right now, especially in sport.
  6. Be Consistency – Same time each week or month. Some patients will look forward to your content.

If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at [email protected], and we can arrange a quick ZOOM call.

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Competitive Advantage

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