Let’s talk Pinterest marketing for authors! Ever wondered if Pinterest can be used to promote a book? Dig into this week’s episode to find out!

In today’s episode, I’m talking to Casey Peeler about how authors can market their books on Pinterest.

Casey writes books for busy moms to give them the escape they need with sweet, small-town romances. We’re going to talk about her story and her journey with Pinterest marketing as an author.

But first, I’m so excited to announce  that our new education platform, The Simple Pin Collective, is now open! This is our new Pinterest marketing membership community.

What will happen in this community?

• I’ll be teaching once a month


• We’ll review the weekly podcast

• I’ll host regular Q&A
 sessions

• We’ll work together on action items

• We’ll dive into your Pinterest marketing struggles and wins in real time.


You’ll be able to find all of our Pinterest education within this new community. We would love for you to check it out.

Now back to our regularly scheduled program…

 

Pinterest Marketing for Authors: How to Use Pinterest to Promote a Book

 

How Casey Became an Author

She is a special education teacher at a high school as her full-time job and she enjoys the reading and English aspect of teaching. She started reading more after becoming a mom and eventually created a blog focused on book reviews.

A mom at her daughter’s dance studio suggested that she write a book of her own and Casey laughed. She had no idea what was involved in actually writing a book and didn’t even know where to start.

But Casey dove in head first, and completed her first book six years ago. 

She believes that she’s great at coming up with storylines, but hires an editor to help her smooth everything out and make the story flow properly. 

Self-Publishing Her Book

Indie publishing, or self-publishing, was just becoming popular when Casey was ready to publish her first novel. Casey had a lot of friends in the industry that she had made through her book review blog. These author friends walked her through the process of self-publishing.

She recruited beta readers for her book, one of which was a high school English teacher. This person served as  her first editor.

Casey decided to use Amazon to sell her book and used a PR group to help promote it. She had a great release day! After the first book was published, Casey began releasing a new book about every 3 months. She always had a new idea in brewing in her mind before the book she was currently working on was finished.

Pinterest for Authors: An Evergreen Way to Market

Casey had been using social media since the beginning. But Pinterest came into play for her only about a year ago.

After listening to podcasts, Casey knew that she needed to find an evergreen way of marketing her books. She knew Pinterest was the best option. At the time she began using Pinterest to market her books, she had released a total of 12 books. 

Casey sends her Pinterest viewers straight to her blog. She creates a Pinterest board for each of her individual books and pins images of what she envisions the characters to look like.

She also creates boards based on keywords that people are searching, such as:

* Books for moms to read and de-stress

* Kindle Unlimited books