Today we are going to be talking about reporting Pinterest statistics to brands. This episode is geared specifically towards product creators who work directly with brands.

If you are not a product creator or are not interested in working with brands, I recommend listening to our episode about using video on Pinterest or our Pinterest Marketing Best Practices for 2019 episode.

Before we dive into the episode, I wanted to share with you that we have a new membership community here at SPM that we are super excited about. It’s yet another way for us to teach Pinterest marketing.

The Simple Pin Collective is a membership community where you will find me teaching once a month, talking about the weekly podcast, sharing action items, and answering your tough questions.

Reporting Pinterest Statistics to Brands: What to Report & Where to Find It

 

A question that I see in our Facebook group fairly often is:

The brand I work with wants to know my numbers – which ones do I share?

Or:

I worked with a brand and now they want me to pull all my numbers. Help! I don’t know where to find them.

We’re going to tackle both of these questions for you, but I wanted to let you know that we won’t go over how to create the best-sponsored content for Pinterest. You can find more about that in episode 89 where Jenny Melrose and I talked all about optimizing your sponsored content.

Today, we’ll focus exclusively on reporting Pinterest statistics to brands. We’ll dive into exactly what Pinterest statistics brands need to know and exactly how to get your hands on these statistics.

Pinterest Profile Metrics

Before we dive in, let’s first review all of the metrics we have access to and what information they provide.

On your profile, you’ll find your monthly viewer number, which includes:

• Impressions

• Clicks

• Saves.

This number represent a 30-day window and it tends to fluctuate dramatically. Since it’s difficult to disentangle what the number actually means, I suggest not using it for brand reporting.

Pinterest Analytic Metrics

Other Pinterest metrics can be gleaned from Pinterest analytics. You Pinterest analytics dashboard provides detailed statistics about your Pinterest profile, the people you are reaching, and activity from your website.

You will be able to see the top pin impressions from the last thirty days if you click on your Pinterest profile. Most times, these are older pins that are still getting clicks, saves, and impressions.

On-Pin Stats

You can find more metrics on pins that you have recently pinned. These are called “on-pin stats.”

If you go to your main Pinterest board and click on any of the pins, you can see right away how many impressions, clicks, and saves these individual pins have.

You can send the brand a specific pin link and share the numbers with them. If you are a seasoned Pinterest marketer, you know that pins can experience a “snowball effect” over time (you pin it, someone else pins it, someone else, and someone else, etc…).

Because of this, it is almost impossible to see the number of pins that are out there. There is no way to collect them all.

Google Analytics

The next place you can explore is Google Analytics.